OUR PURPOSE

BellaNové is here to be an ally to women helping with one of the most defining parts of womanhood: becoming a mother.

We know on top of all of the physical changes, you are also juggling work deadlines and finding time for all else that is life. That’s why we are dedicated to help make your life easier.

YOUR MATERNITY CLOSET

Our rental service are for moms-to-be who want a quality and sophisticated maternity closet.

Not only do you triple your product selection (and we guarantee fit!), you’re also utilizing a shared economy model that reduces the amount of textile waste going into landfills every year.

RENT OPTIONS

Each month, try something different!

We have three monthly membership options for your changing needs. You can browse and pick what you want for the month, and our proprietary fit algorithm guarantees fit. Items are dry-cleaned upon return and shipping is always free both ways.

Memberships can be gifted as well!

HOLIDAY LOOKS

This is only the beginning!
Check out more of our styles here: